About us

The journey to design creations that radiate brilliance and versatility for the modern Indian woman began in 2010. That’s when Ruceru was born.

Ruchi Roongta and Rashi Agarwal grew up besotted with the clothes their grandmother and mother designed for them. The garments always fitted them like a glove. Over time, their admiration for the impeccable fit, style, texture and detail of clothing manifested into a sheer love for fashion.

Soon they realised what they loved the most. Progressive Indian fashion, a fine blend of traditional craftsmanship and artisanal skills used in a modern way, appealed to the sisters the most. Ruceru, a Sanskrit term symbolising ‘shining’, aims to celebrate every aspect of progressive Indian fashion.

The brand intends to be the voice of women of all ages searching for the best contemporary designs that carry the spirit of the past and trends of today. They design ensembles that strike an emotional connection and embody the essence of womanhood in all its aspects.

Ruceru aims to become a one-stop destination for high-quality bridal wear in Kolkata. The brand’s vision is to impart an unforgettable shopping experience through its range of richly crafted traditional Indian wear. The boutique houses an assortment of ethnic constellations, from lehengas to sarees, skirts, dresses, and gowns.

All the creations showcase meticulous craftsmanship and an eye for flawless perfection. They are made of the highest quality fabrics, like silk, chanderi, satin, and organza, and feature innovative cuts and patterns.

The sole aim is to not just create apparel but deliver an experience that celebrates women.

Every clothing piece from this boutique in Kolkata perfectly encapsulates the vibrancy of traditional Indian wear with the excitement of modern times. Ruceru proudly offers stunning collections of lehengas, sarees, and gowns for women.

Lehengas by Ruceru feature quirky yet traditional designs with ornate and minimal detailing. From unconventional, contemporary to traditional, picking the latest designer bridal lehenga becomes easy at Ruceru. Feel like striking a modern statement? The earth-green panelled lehenga with a stylised draped blouse will elevate your look like none other. Want to add a chic contemporary touch to your bridal look? Slip on a Spaghetti strapped gown with a separate dupatta. Ruceru’s repertoire of bridal wear in Kolkata has something for brides from all walks of life.

The Indian saree has witnessed a transformation in design, style, and fabric. Ruceru understands the changing preferences of modern Indian women. Every pre-stitched saree online at the store reflects fusion fashion so that you look nothing short of a trendsetter. The sarees are perfect for adding a modern twist to a women’s wardrobe.

Most Indian women buy wedding gowns online as they are a subtle yet sophisticated dressing option. Ruceru designs gowns with sober looks but great aesthetics. The brand considers international fashion sensibilities while being honest about its ethnic style. Pieces like strappy ball gowns, those with plunged necklines, patterned 3D embroidery, and jacket gown are an ode to the fashion sensibilities of modern Indian women.